See also: Operation Uplink
(May 16, 2001) DALLAS 7-Eleven, Inc and AT&T have teamed with the White House Commission on the National Moment of Remembrance to remind Americans about the true meaning of Memorial Day. The campaign, Calling America s Heroes, urges Americans to reach out and express their deepest gratitude to the family members of fallen heroes for their ultimate sacrifice and also to thank veterans and active military personnel for their service to our country.
On Memorial Day, Monday, May 28 , beginning at 7a.m., up to 5,600 participating 7-Eleven stores across the country will distribute free AT&T phone cards, each with up to 15-minutes of domestic calling, valued at a retail of about $2 million. The prepaid cards will be provided to the first 100 veterans, active military personnel and/or immediate family members of military service personnel who request them at participating 7-Eleven stores, with no purchase necessary. Complimentary educational literature about Memorial Day will be available in the stores through the holiday. Selected stores will feature local war heroes, visits from elected officials, and area celebrities to help spread the word about the Calling America s Heroes campaign.
Memorial Day is more than the day when the local pool opens, or the day that marks the unofficial start of summer, it is a day to remember those who have fallen in the line of duty and the family and friends they ve left behind, said James Keyes, 7-Eleven, Inc. s president and CEO.
The campaign s primary partner, the White House Commission on the National Moment of Remembrance, was formally established by Congress to help reclaim Memorial Day for the noble and sacred reason it was intended to honor those who died in service to our nation. The National Moment is a personal, voluntary, one-minute pause for reflection and remembrance, wherever you may be, held at 3 p.m. (local time) on Memorial Day.
We feel a special connection with the Calling America s Heroes campaign, said Carmella LaSpada, executive director of the National Moment of Remembrance. Our goal is to remind Americans of the sacrifices others have made for their freedom, and this program serves as a wonderful example of true corporate generosity and involvement to help achieve that goal. Sending this message, and providing the cards to make those much-needed phone calls, means so much to so many people.
Half a million AT&T prepaid phone cards will be distributed nationally at participating 7-Eleven stores through this Memorial Day campaign, said Betsy Bernard, AT&T Consumer president and CEO.
Other partners in the 7-Eleven/AT&T Calling America s Heroes campaign include the Veterans of Foreign Wars of the United States of America (www.VFW.org), the National Veteran s Foundation (www.nvf.org), the American Legion (www.legion.org), the Reserve Officers Association (www.roa.org), Air Force Sergeants Organization (www.afsahq.org), Fleet Reserve Association (www.fra.org), AMVETS (www.amvets.org), No Greater Love (www.ngl.org), Legion of Valor, National Alliance of Families for the Return of America s Missing Service Men (www.nationalalliance.org), Gold Star Wives of America, Rolling Thunder and the Congressional Medal of Honor Society of the USA.
7-Eleven, Inc. (NYSE: SE) is the world s largest convenience retailer. The more than 21,000 7-ElevenŽ stores located in the United States, Canada and 17 other countries and territories generated total sales of more than $29 billion worldwide in 2000. Approximately 5,700 of these 7-Eleven stores are operated or franchised in the United States and Canada by 7-Eleven, Inc.more than 8,500 7-Eleven stores under an area license agreement. Find out more about 7-Eleven, Inc. at www.7-eleven.com.7-Eleven, Inc. (NASDAQ: SVENV) is the premier name and largest chain in the convenience retailing industry. More than 19,700 7-Elevens are located in North America and 16 other countries and territories throughout the world. Sales at 7-Eleven stores around the world totaled $27.0 billion in 1999. Approximately 5,700 of these 7-Elevens are operated or franchised in the United States and Canada by 7-Eleven, Inc. IYG Holding Company, a wholly owned subsidiary of Ito-Yokado Co., Ltd., and Seven-Eleven Japan Co., Ltd., has owned a majority interest in 7-Eleven, Inc. since 1991. Seven-Eleven Japan operates over 8,000 7-Eleven stores under an area license agreement. Find out more about 7-Eleven, Inc. at www.7-eleven.com.
AT&T (www.att.com) is among the world s premier voice, video and data communications companies, serving consumers, businesses and government. AT&T has annual revenues of nearly $66 billion and 162,000 employees, and provides services to customers worldwide. Backed by the research and development capabilities of AT&T Labs, the company runs the world s largest, most sophisticated communications network, is the largest cable operator in the U.S., and has one of the largest digital wireless networks in North America. The company is a leading supplier of data and Internet services for businesses and offers outsourcing, consulting and networking-integration to large businesses. Concert, the AT&T/BT Global Venture, serves the communications needs of multinational companies and international carriers worldwide.
In October 2000, AT&T announced a restructuring plan to create a family of four businesses, each operating under the AT&T brand, committed to uniform standards of quality. Under the plan, which is expected to be completed in 2002, each of these four businesses will become publicly held, trading as either a common stock or tracking stock.
About the National Moment of Remembrance
The White House Commission on the National Moment of Remembrance was formally established by Congress to help reclaim Memorial Day for the noble and sacred reason it was intended to honor those who died in service to our nation. The National Moment is a personal, voluntary, one-minute pause of reflection and remembrance, held at 3 p.m. (local time) on Memorial Day. To learn more about the National Moment of Remembrance, and to learn how you can participate, please visit www.remember.gov or call 202/783-4665.